Bio:

Brand builder

creative visionary

strategic thinker

hands-on designer

Paolo è un art director e graphic designer

con oltre vent’anni di esperienza in graca e comunicazione.
Formatosi al Liceo Artistico e all’Istituto Europeo di Design di Milano,
ha iniziato la sua carriera nel 1992 negli USA a New York,

lavorando con importanti agenzie pubblicitarie,
sviluppando concetti creativi di marketing e graca per marchi internazionali.

Lavora come art director e graphic designer freelance,
specializzandosi in brand identity design, in diversi settori,
concetti creativi e sviluppo di campagne pubblicitarie, per stampa e video,

design di cataloghi e pubblicazioni,

video produzioni, titoli & motion graphic, visual 3D, UI design.

La maggior parte dei suoi lavori è stata realizzata per marchi o aziende in diversi settori, beauty,

architettura, intrattenimento, fashion e vari altri.

Passion per la fotograa, ritratti e still life.
Dall’idea creativa al design e produzione, per stampa, web e video.

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer

Portfolio by industry:

BEAUTY

L’Oreal

Maybelline

P&G

Clairol

Estee Lauder

Clinique

Wella

LaPrairie

John Barrett Salon

Makeup Forever

Laura Mercier

ENTERTAINMENT

Microsoft XBOX

SIRIUS Satellite Radio

Family Friendly TV Award

2Glamour Events Milan

FASHION

Modo sunglasses

Jager

7 Jeans

CD Greene

Smith American Workwear

Faraone Mennella

The Limited Brands

FINANCIAL SERVICES

Wells Fargo

Master Card

FOOD & BEVERAGE

TGI friday’s

Carabba’s

Wendy’s Enterprises

Coca-Cola

Nescafe’

Antinori Wines

Bacardi

Pina Bay

Daniela’s Tuscany

Food & Design

HEALTH CARE

Johnson & Johnson

MS Society

INDUSTRIAL / MANUFACTURING

Black & Decker

New Power

Kohl’s

Exxon Mobil

V’Soske

INFORMATION SERVICES

NYNEX

HFD Human Future Development

INSTITUTIONS / NON PROFIT

New York Race for the Cure

MS Society

The Names Project

1000 Voices

MEDIA & COMMUNICATIONS

McCann Erickson Worldgroup

Universal McCann

REAL ESTATE

Douglas Elliman

Core Development

The Sunshine Group

Costruzioni Riva

Puntocasa

SPORTS & EVENTS

Manhattan Yacht Club

Columbus Quincentennial - NYC 1992

Telemundo Beach Soccer Cup

Miami Beach ‘98

TECHNOLOGY

Hyperion Software

UNIFI Telecommunications

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer

Professional qualications:

2019 to present - Paolo Giorno Design

Freelance Creative Services

2010 to 2018 - New York - Cheshire Films Brand Design/Ad Agency

• Art Director / Designer

• Create and develop Ad campaigns, collateral materials and motion graphic

Clients: Procter and Gamble Brands, Estee Lauder Brands, LaPrairie

2004 to 2008 New York - Gotham Inc. Brand Design/Ad Agency

• Art Director / Designer

• Exclusively working on revamping the brand of Maybelline New York cosmetics, for print, TV and pop

1996 to 2004 New York - McCann - Erickson Worldwide Brand Design/Ad Agency

• Art Director / Designer

• Provide creative advertising design solutions that reect current marketing and brand strategies

• Extreme ability in layout design and image manipulation for print and interactive

• Present internally and to the Client

• Develop nal approved concept to nal product for each medium

Clients: L’Oreal, Black & Decker, Bacardi Rum, and new business

1993 to 1996 New York - De Plano Design, Inc. Brand Design/Ad Agency

• Graphic Designer

• design of various print publications: Annual Reports, corporate identity, posters, catalogs and logos

• Support development of pre-press production for print materials

• Liaison between clients and suppliers

Clients: Hyperion nancial software, NYNEX, Jaguar, Bulova, Antinori Wines

1991 to 1993 New York - Ruder Finn, New York, Ad Agency

• Intership working on various design assignement

Educations:

1992 “School of Visual Arts” NYC, USA.

1989 Degree from “The European Institute of Design”, Milan

1987 Degree from “Liceo Artistico”, Milan

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer

Samples of Work: creative concepts and design, ads / motion / branding

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer
A black and white photo of a person with medium-length hair wearing a partially unbuttoned shirt is displayed next to a red brick wall and a window with a metal frame. Description generated by AI A clear blue sky with a subtle gradient from a deeper to a lighter shade. Description generated by AI

Samples of Work: creative concepts and design, ads / motion / branding

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer
A close-up view of a white and black rectangular electronic device next to a cluster of translucent pink crystals. Description generated by AI A close-up of a wine bottle labeled "A Passignano" next to a glass of red wine and two elegant envelopes, one brown with string closure and the other peach-colored with the word "Antinori" and a crest. Description generated by AI A close-up of a Maybelline Lash Stylist mascara package with visible text and branding. Description generated by AI A tilted black box with a green and yellow circular logo and the word Xbox prominently displayed on it. Description generated by AI A retail display features Clairol Professional hair care products with a poster showing a person with long straight hair and the text highlighting Soy4Plex technology. Description generated by AI A brightly lit Maybelline New York makeup display features large promotional images of adults with styled hair and makeup above shelves stocked with various cosmetic products. Description generated by AI A close-up of a person with red hair and blue eyes looking to the side next to a white bottle with an orange label and colorful flower petals in the background. Description generated by AI A close-up of a grayscale map or blueprint showing outlined shapes and pathways with a dark diagonal shadow partially covering the right side. Description generated by AI A person with long, smooth brown hair is shown next to hair care products and text highlighting four signs of healthy looking color. Description generated by AI A person wearing a green shirt with the word "Smith's" printed on it is sitting next to a wooden table with a beige cloth, and a large wrench is displayed on a textured white background beside them. Description generated by AI

Samples of Work: creative concepts and design, Packs and POP displays

T. 348 585 4529
paolo.giorno@gmail.com
www.paologiorno.com
Paolo Giorno
Art Director / Designer